The growing craze of digital and internet marketing has made the internet a hub for all the varieties of content. An oceanic flow of knowledge is available online now a day. Every second person is scrambling his fingers on the keyboard and trying to surf for something or the other. To keep their search unique and rationalized, promoted quality of content is constantly uploaded on the internet. In this aspect, the probability of matched content rises in the graph.

Your website is the face of your views and searches for something unique, but what if some copied content is found on your webpage? Obviously, it will count your downfalls; let’s have a quick view of these –

• Search Engine optimization faces problem in deciding the intake and ignorance of the content. As matching content exists on unlike websites, relevant search results and query results do not appear. Rank of a website and its traffic decrease even interlinks and back links continence issues.
• Contents have their own copyright and thus reflect its uniqueness. But, if any copied matter is found on any web page, the page can be banned and further activities on that page is blocked. Hence, in order to keep your site activated and get more traffic towards it, your content must be distinctive and indisputable.
• Copied content on a site may fail the keyword visibility search. Even your tags, titles and subtitles lose their keyword investigation. As, Google has never promoted the copied matter, you should always try to make your content as fresh as possible.

Rectifications of these copied contents can be done with the help of various plagiarism tools which are present online. Some of them are – CopyScape, SEO tools for plagiarism, pledge checker and many more. These tools read the content line by line and match it with its pre- existing areas. The copied content is thus boldly out from the unique ones and later expects you to change it. Thus, your fresh content can only give you your expected results.